Overview
<The Initiative> is a contents publisher with a focus on publishing with the mission of challenging a better future. As globalization and technological innovation take place every day, the world is changing so fast. They are preparing a book that reads the world ahead of time rather than adapting to the passage of time.
Concept
You can see four letters 'i' inside the word ‘initiative’. It looks like four people are standing. In order to preserve the dictionary meaning of the word, let's express the letter 'i' which is located at the front as a more progressive and proactive character. After converting him to italic, the remaining three letters 'i' follow him. He looks like an initiator.
LOGOTYPE
SYMBOL & SIGNATURE