Overview

The vision of the brand is to provide a pleasant and positive working environment by improving productivity and convenience with JANDI, the Smart Walking Platform.

 

Concept

The new symbol consists of two alphabet J (initial of the brand) smiling in one direction facing each other and expressed a face smiling together. The new visual identity captures the experience of creating personalized satisfaction, growing relationships and smiling together in a successful project through collaborations in an enjoyable and vibrant atmosphere.

 
 
JANDI_Detail1.png
Symbol

Symbol

 
Signature _ Horizontal

Signature _ Horizontal

Logotype

Logotype

 
Signature _ Vertical

Signature _ Vertical

Brand Color

The brand color uses Vivid Green. For clearer color communication, we focus on the JANDI’s original color by mixing two colors of existing brands 'Yellow' and 'Blue'.

 
JANDI_Detail6.png

Brand Typeface

This typeface is ‘Nizzoli’ inspired by the streamlined design of Italian designer Marcello Nizzoli. Italian company Olivetti's ‘Reta32 Portable Typewriter’ designed by Marcello Nizzoli, is portable, practical and attractive product. Similar to his design, the ‘Nizzoli’ is a modern sans serif typeface that resembles the innovation and practicality of JANDI, a messenger-type collaboration tool.

 
JANDI_Detail7.png
 

Font Paring

JANDI_Detail8.png
 

Branding Website

Using the chat screen of JANDI, a messenger-type collaboration tool, we created a website to organize and promote the rebranding concept story.

 

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